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FOR WHAT IT'S WORTH by Karey White
Pages: 240 | Release Date: December 2012 | Add to Goodreads
Twenty-four year-old, Abby Benson has dreams of owning her own wedding cake shop. An inheritance from her aunt gives her the ability to make those dreams come true. She hires Dane, a handsome contractor, to help her get the bakery up and running and soon they’re moving toward their own happy ending.
Unsure what to charge for her cakes, Abby has a crazy idea to let the customer decide what they think their cake is worth. This plan has its ups and downs, but the novelty of the idea makes her a local celebrity. When she is interviewed on television about the unusual idea, business booms and Abby has cake adventures she never dreamed possible. But as her fame grows, Abby is swept up in a whirlwind that threatens everything she values. With the challenges that face her, will she be able to determine what is worth the most?
“What are you charging for the cakes?” Evan asked.
I sighed heavily. “I don’t know. I’ve got to come up with prices by Tuesday or I won’t get everything back from the printer in time.”
“Have you looked at what other bakeries charge?” asked Kate.
“Yes, and the prices are all over the place.”
“I’d say it depends,” Evan said. “Do you want to make your cakes for average people or do you want to cater to a high-end market?”
“That’s just it. I don’t even know. Can I even hope to get the high-end business? I’m just starting out.”
“Lower prices might bring in more business,” said Sam.
“Well, for what it’s worth,” Mom said, “I think you could charge whatever you want! Your cakes are fantastic.” Spoken like a true mom.
“But what do you think people will actually pay? I know my cakes are good, but don’t I have to pay my dues first?”
“Well, a product is worth whatever people are willing to pay,” said Dad. “The problem is you don’t know what that is yet.”
At that moment an idea leaped into my mind. It wasn’t a spark, and it didn’t evolve. It landed there as a fully formed idea. I didn’t even have a chance to think about how crazy I might sound before it spilled out of my mouth. “Well, if a product is worth what people are willing to pay, why not let the people decide how much they should pay?”
Everyone laughed. They thought I was joking. Only I wasn’t laughing.
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